FAQ – MAGENTA Retail

In 1986, California voters approved an initiative called the Safe Drinking Water and Toxic Enforcement Act - better known as Proposition 65.

This proposition requires companies to place warning labels on products containing certain levels of substances, including lead.

Each year a list of these substances is updated and published. The list has grown to include over 800 substances and includes additives or ingredients in pesticides,

common household products, food, drugs, dyes, solvents, heavy metals, and even Vitamin A at particular levels.

Lead is an element that exists in nature and can commonly be found in the soil, plants and water.

It is widely distributed throughout the environment, therefore is commonly eaten in everyday foods.

To read more about the lead content found in common foods, please refer to the US Food & Drug Administration, Total Diet Study – Elements Results Summary Statistics, Market Baskets 2006-2013:

http://www.fda.gov/downloads/food/foodscienceresearch/totaldietstudy/ucm184301.pdf

We send samples to third-party testing laboratories that follow standard test procedures as prescribed by each of the regulations set forth by the FDA and Prop 65. Through this testing, our third-party specialists help us to ensure that our products meet quality, safety, and environmental standards imposed by Prop 65.

Magenta has strict standards for each of our products in both safety and quality. All of our products are subject to the California Prop 65 tests.

Other countries and safety organizations have reviewed known studies and scientific evidence to produce safety guidelines,

which determine the levels of heavy metals that can be consumed on a daily basis without causing harm. The Prop 65 levels are among the most stringent.

In comparison, as Prop 65 allows for 0.5 micrograms of lead per day, the United States FDA allows 75 micrograms per day, the FAO/WHO and EU allow for 250 micrograms per day.

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